About Us

Woodside Business Press was created by Linda J. Popky, President of L2M Associates, to stimulate discussion and thought amongst marketing audiences through stimulating and accessible books, handbooks, and other publications.

L2M Associates is a Redwood City, CA-based strategic marketing company that helps organizations dramatically improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. For over 20 years, Linda has helped a wide range of organizations from startups and small businesses to Fortune 100 companies use their existing marketing resources as effectively and as efficiently as possible. Among the companies with whom Linda has worked at Sun Microsystems, Cisco Systems, Network Appliance, Autodesk, Tech Data, CompeteNet, Triple Ring Technologies, NovaRay Systems, and more.

Linda J. Popky Recently named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting(R) Hall of Fame, Linda J. Popky is a senior marketing professional, consultant, author, speaker and educator. She is the President of Women in Consulting (WIC), a collaborative organization of nearly 500 seasoned professionals in more than 30 consulting specialties. Linda is also a member of the Society for the Advancement of Consulting (SAC), and the National Association of Women Business Owners (NAWBO), and she has served on the planning committee for IMC Consultants Confab. In demand as a speaker for presentations and workshops for corporate, non-profit and professional associations, Linda has been quoted and featured in a variety of online and print publications, including Business Week, Fortune Small Business, Fast Company, the San Francisco Chronicle, the San Jose/Silicon Valley Business Journal, the Sacramento Business Journal, MarketingProfs.com, MarketingCrossing.com, American Venture Magazine, Marketing Matters with M7 Podcast, ConsultingCrossing.com, Small Business Technology Magazine, womensradio.com, Consultants Direct Newsletter, the Fab Job Guide to Become a Business Consultant and Alan Weiss's bestselling Getting Started in Consulting.

Linda is currently the Program Advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, where she teaches brand strategies. She is on the Advisory Board at the University of California Santa Cruz Extension in Silicon Valley, where she teaches sales and marketing courses. She has also been a featured panelist at the Stanford University Women's Leadership Conference.

She is the host of the podcast series, MarketingThoughtLeadership.com.

	Linda Popky is listed at ExpertClick.com
Linda is inducted into the Million Dollar Consultant® Hall of Fame	Linda is named one of Silicon Valley's Top 100 Women of Influence