Woodside Business Press was created by Linda J. Popky, President of Leverage2Market Associates, to stimulate discussion and thought amongst marketing and business audiences through stimulating and accessible books, workbooks, and other publications. We publish our books in both hardcopy and eBook formats.
Leverage2Market Associates is a Redwood City, CA-based strategic marketing company that helps organizations dramatically improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. For over 20 years, Linda has helped a wide range of organizations from startups and small businesses to Fortune 100 companies use their existing marketing resources as effectively and as efficiently as possible. Among the companies with whom Linda has worked at Sun Microsystems, Cisco Systems, NetApp, Autodesk, Tech Data, CompeteNet, Triple Ring Technologies, NovaRay Systems, and more.
In demand as a speaker for presentations and workshops for corporate, non-profit and professional associations, Linda has been quoted and featured in a variety of online and print publications, including Business Week, Fortune Small Business, Fast Company, the San Francisco Chronicle, the San Jose/Silicon Valley Business Journal, the Sacramento Business Journal, MarketingProfs.com, MarketingCrossing.com, American Venture Magazine, Marketing Matters with M7 Podcast, ConsultingCrossing.com, Small Business Technology Magazine, womensradio.com, Consultants Direct Newsletter, the Fab Job Guide to Become a Business Consultant and Alan Weiss's bestselling Getting Started in Consulting.
Linda is currently the Program Advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, where she teaches brand strategies. She is on the Advisory Board at the University of California Santa Cruz Extension in Silicon Valley, where she teaches sales and marketing courses.
She is the host of the podcast series, MarketingThoughtLeadership.com.
Woodside Business Press
A division of L2M Associates, Inc.
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