About Our Books

Marketing Your Career:
Positioning, Packaging and Promoting Yourself For Success

Finally. A marketing guide designed to help business professionals and marketing people better market the ultimate product offering – themselves.

Veteran marketer Linda J. Popky, president of Leverage2Market Associates, assembles a collection of simple, succinct marketing methods and techniques to help marketing professionals more effectively promote themselves and manage their own career development. Whether you're a seasoned manager, an experienced professional, or new to the business world, this straightforward approach is sure to help you take your career to the next level.

This handbook contains tips and information applicable for business and marketing professionals in all fields.

The Leverage2Market™ Approach

New Book Helps Professionals Effectively Market Themselves

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Marketing Your Career:
Interactive Workbook

A companion to the book Marketing Your Career, this workbook is for those who are looking for a new employment opportunity or trying to position themselves for a new position within their current organization. The exercises included in the workbook will help you gather your thoughts, identify, and articulate the unique value you offer, and outline the steps you need to take to effectively market yourself. No knowledge of marketing is required. In fact, this straightforward approach is valuable for individuals across a broad spectrum of careers and employment backgrounds.

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Promoting Your Non-Profit:
Using Marketing to Help Your Organization Succeed in a Turbulent Time

It's never simple to promote and grow a nonprofit organization. Recruiting volunteers, fundraising, building awareness, and delivering programs to key constituents are just a few of the challenges nonprofits face on a daily basis. Today's tight economy makes things more complicated. With so many people facing financial crises, looking for jobs, and focusing on their own personal issues, it's that much harder for nonprofits to get the attention and dollars they need to be successful.

Award-winning strategic marketing consultant Linda Popky, has put together an easy-to-use, information-packed workbook that will get you on the right track to creating effective marketing and promotional programs for small organizations. No knowledge of marketing is required.

Whether you're part of a national organization, regionally based, or a local group, you're sure to get new insights and ideas that can help your nonprofit succeed.

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