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The Power of Leverage

The Leverage2Market™ model looks at the key elements of Marketing:

Leverage2Market model
    [Click image for larger view]

PRODUCTS

The goods or services being marketed

PROGRAMS

The marketing initiatives that are being created and delivered

PROCESSES

The way these initiatives are delivered

PEOPLE

Those who actually deliver marketing intiatitives

POSITIONING

Underlying all of this is Positioning – the key message to be communicated about a product through marketing programs, processes, and people.


By improving each of these areas, marketing teams can leverage their existing resources – no matter their size – to deliver better business results.



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