The Leverage2Market™ model looks at the key elements of Marketing:
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PRODUCTS |
The goods or services being marketed |
PROGRAMS |
The marketing initiatives that are being created and delivered |
PROCESSES |
The way these initiatives are delivered |
PEOPLE |
Those who actually deliver marketing intiatitives |
POSITIONING |
Underlying all of this is Positioning – the key message to be communicated about a product through marketing programs, processes, and people. |
By improving each of these areas, marketing teams can leverage their existing resources – no matter their size – to deliver better business results.
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